When George started Daily Dose, he noticed that today’s juice industry is filled with concentrates, so he decided to concentrate on what’s important – health, wellbeing and nutrition.
After graduating from university, George developed a passion for health and fitness and began juicing as an alternative to consuming sugar saturated soft drinks. As his obsession grew, he discovered the vast volume of produce wasted daily due to it not conforming to the supermarket’s strict criteria on shape and size. This revelation prompted George’s commitment to fighting the food-waste epidemic by using wonky, surplus organic produce to make our juices.
That’s when it all sparked for George. When his friends went off to find jobs in the City, he began building long lasting relationships with British farmers across the UK. This meant, Beetroots from Bedfordshire, Carrots from Peterborough, Apples from Surrey and Greens from Lancashire Once he’d collected all of his patriotic produce, he was ready to (hopefully) set London alight and his grand plan would all start by selling to his local cafe around the corner from where he grew up.
That might have seemed enough for some in the fight against food waste, but not George. He realised that at the tail end of production, we could collect all of our left over pulp and have it sent to farmers to be fed to their livestock. Meaning in the end we’d come full circle and give back to nature what we’d taken.
Now, a lot has happened since all that. We’ve moved from his kitchen, to a small warehouse unit in West Norwood and now to our 2,500 sq ft Battersea pressery, fully fitted with automated, juicing, filling, capping and labelling machines. However, unlike our produce, we never lost our roots, and still to this day supply that very same café on Bellenden Road with a weekly delivery of cold-pressed juices. Our range has grown, from the originals, Zenzero, Strawb and Dulce Verde to our newer seasonal specials, including a winter warmer, Spiced Apple.
We’re not going to stop fighting food waste, we’ll continue to rescue tonnes of wonky produce each week. As we grow, our impact will get larger and larger and we hope you’ll stick around for the journey and join our Romaine Empire.
We rescue fruit and veg that’s too ugly/big/wonky for supermarkets and would otherwise be thrown away. Food waste is an epidemic and SO preventable! Do your bit from the planet: only buy what you need and make use of what you have.