Sustainability

Today’s world is filled with overconsumption and as a result consequential waste. We aim to reduce our impact on the environment from start to finish. When it comes to the modern-day food chain, waste occurs at every stage. This could be down to a poor crop season resulting in misshapen produce, a flourishing harvest where too much is produced. Perhaps a supermarket may reject a crop due to its colour or shape; the reasons are endless and that’s before it even reaches, the consumer’s hands.

It's not just a couple of cucumbers here or there, or the odd dozens of apples… 

• It was revealed that an estimated 3.3 million tonnes of food may be wasted on UK farms each year 
• Food waste on farms contributes 11% to UK agricultural GHG emissions 
• UK food waste on farms is estimated to be worth £1.8 billion

By working with British farmers, we can rescue surplus and wonky produce to press throughout our range. Reports have shown that around 25% of apples grown in the UK are still wasted on cosmetic grounds, so why not press them into juice? We’re less about looks and more about taste. We keep things simple, letting each ingredient’s flavour shine through the craft of cold pressing.

Whilst things could stop at the juice inside the bottle, we like to take things further and repurpose our fruit and veg pup. Through a process known as anaerobic digestion, organic matter is broken down to produce biogas and biofertilizer. So next time you’re sipping on a bottle of Daily Dose, know you’ve supported a sustainable switch!